Real Estate and Mortgage Institute of Canada Inc.
2175 Sheppard Ave E, Suite 307
Mississauga: 1065 Canadian Pl, Suite 203
t: 1-877-447-3642     e:

FORD Calls

Why Mortgage Brokers Love Ford, and should!

It’s true, mortgage brokers love FORD, and with good reason!  Not the car manufacturer, nor Doug or Rob of Toronto’s political scenery.  Although I’m sure many brokers do love their Fords, I’m referring to another kind of FORD, as in the acronym for:

F:  Family

O:  Occupation

R:  Recreation

D:  Dreams 

This FORD should be used by professional sales people everywhere, in any industry, including the mortgage brokerage industry.  In every service related sales industry, including financial services and real estate sales, personal connections, trust, empathy and other characteristics of a close net community are necessary for long term success.

We’ve frequently heard that people do business with those they like, often people similar to themselves.  In fact, that basic instinct has been with us throughout our human history.  We feel a sense of loyalty and comradery with those in our own family, which we can refer to as our familial sphere.  That devotion to our familial sphere has benefitted us by protecting our families and enabling our species to flourish.

The Moral Arc

the expanding moral sphereOver time this sphere has expanded to include those in our extended family, our community, our town or city, our province and our country.  It’s been postulated by brilliant writers such as Michael Shermer in his work, The Moral Arc, that this sphere is ever expanding, developing connections with and moral obligations to a growing number of people, eventually expanding to animals and our entire planet.

However, while the sphere has expanded it still remains that the closer we are to the center of this sphere the more significant the relationship because the more intense the feelings of belonging and family.  The success we have in interacting with others depends, in part, on our shared feelings of belonging.   

FORD and the Sphere of Influence

So what does this have to do with sales, and FORD?  I believe that our chances of success in sales increases as we move towards the centre of that sphere.  That is where influence exists, and why those close to the centre of that sphere are often referred to as in the sphere of influence.  Of course the connections we make need to be genuine and heartfelt and hopefully result in lasting friendships.

Mortgage brokering in Ontario is regulated by the Financial Services Commission of Ontario (FSCO) and requires a license. To obtain a license you must first pass an accredited course. The Real Estate and Mortgage Institute of Canada Inc. (REMIC) is accredited by FSCO to provide the course. For more information please visit us at or call us at 877-447-3642.

FORD can be a great tool in assisting you in making those connections with your prospects.  When you use family, occupation, recreation and dreams as conversational focal points, you can find commonality in those topics that resonate within that familial sphere, close to its centre.

That’s your goal.  Make honest connections on a deep enough level to move into you prospect’s sphere of influence and you’ll undoubtedly have great success.

Joe White
Follow Me!

Joe White

President at REMIC
Joseph J. White has been involved in the mortgage industry since 1988. He began his career as a mortgage agent, and in the mortgage lending sector of the industry he has held positions as National Sales Manager and VP of Sales with two national mortgage lenders.

In the industry’s mortgage brokering sector he is a licensed mortgage broker and has been a partner at a successful mortgage brokerage, manager at two national brokerages, principal broker at a commercial brokerage, founder of a mortgage investment corporation, and is owner and principal broker of his own boutique brokerage.

As an educator, Mr. White has been educating the mortgage industry since 1996.During his 14 years at Seneca College he was a professor and program coordinator and is currently President of the Real Estate and Mortgage Institute of Canada Inc. (REMIC).Mr. White has developed several courses for Seneca College, including the first mortgage broker education program in Ontario,as well as the mortgage agent course.He has written two textbooks used in the mortgage industry and by over 20 Ontario colleges with over twenty thousand copies in print, in addition to several business focused books and e-books. He has instructed over fifteen thousand students and in 2003 won the Excellence Award for teaching and leadership excellence at Seneca College.He can be contacted at
Joe White
Follow Me!

Latest posts by Joe White (see all)