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Real Estate and Mortgage Institute of Canada Inc.
Toronto:
2175 Sheppard Ave E, Suite 307
Mississauga: 1065 Canadian Pl, Suite 203
t: 1-877-447-3642     e: support@remic.ca

When you think of online customer engagement, social media automatically comes to mind. However, simply creating those social media pages is not enough. It’s no surprise that approximately 72% of all internet users are now active on social media – with 71% accessing these sites using a mobile device. The ultimate goal of any social media page for your business should be to engage potential customers. By now we’ve all heard about the importance of content marketing, but many are unaware of where to start or what to do with the content they create. Below are 5 easy ways to prep your business for content marketing and online customer engagement:


Mortgage brokering in Ontario is regulated by FSCO. To meet the educational requirements you must complete a FSCO authorized course. REMIC is authorized by FSCO to offer this course. Go to www.remic.ca/getlicensed for more information, or call REMIC at 877-447-3642.


 

Create ‘branded’ social media pages

  • Determine which social sites will be worth the time (ex: what do your target customers use?)
  • Use a high quality company logo and follow the guidelines as required
  • Develop a visually attractive header/cover photo to showcase your company
  • Update your company contact info with website/address/phone number etc
  • Don’t have a graphic designer? Try using Canva and design like a pro for free.

Content Curation

  • Determine what type of content your customers would be searching for online
  • Collect relevant content (news articles, blogs, infographics, e-books, etc) from industry leaders and professionals (ex: fellow industry bloggers, industry authorities)
  • Don’t know where to find content? Try using Feedly, LinkedIn Pulse, Google Trends, Digg
  • Want to organize content? Try Pocket, InstaPaper, Curata, Trello

Content Creation

Posting on a schedule

Spark conversations and promote content

53% of surveyed Twitter users expect a response from brands they reach out to on Twitter in less than an hour – 72% when there is a complaint (Hubspot).

  • Respond to customer comments or direct messages (DM)
  • Retweet (RT), Favourite, Like customer comments
  • Shoutout (S/O) new followers (ex: #FollowFriday #FF)
  • Create polls to ask fans/followers for their opinion
  • Offer discounts, promotions or run a contest to encourage engagement
  • Promote content by submitting it to content discovery sites
  • Try content submission on Buffer, Slideshare, StumbleUpon, Outbrain, BuzzStream

While social media may seem daunting, the key thing to remember is that your customers appreciate quick responses, consistent posting, custom content, and rewards for being your fan/follower. When in doubt, think from the POV of your customer: What’s in it for me? You will quickly realize where your customers’ needs lie and tailor content to reflect this.

Want to learn more awesome tips and tricks?

Attend our Science of Sales Success Conference and learn about the science behind Twitter automation and more. www.remic.ca/scienceofsales Early bird pricing ends October 17.

Sana Zaidi
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Sana Zaidi

Customer Relations and Marketing Coordinator at REMIC
Sana Zaidi brings 5 years of visual design and marketing experience to the REMIC Team. She has worked with clients in various industries such as educational and financial services, non-profit, and health. Sana has a Bachelor of Commerce with a focus on Marketing and IT, and a passion for web optimization and enhancing UX. Her role at REMIC involves managing customer relations and daily operations, developing social media strategies, web and print content design and copy-writing.When she's not busy growing REMIC's online social presence, Sana enjoys painting, Snapchatting, critiquing movies, and indulging in a nice cup of caffeine.
Sana Zaidi
Follow Me!

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